Our brand renewal
October 26, 2015
We've got a new look and an updated brand, but our commitment to you remains.
Our mission is still to deliver outstanding service and retirement security to you – today and tomorrow.
Our decision to reinvigorate our logo was driven by many factors – the most compelling was the need to stand out in an increasingly crowded and competitive global marketplace. We pioneered an investment model, and as a result we've inspired imitators.
Our investment strategy is crucial to keeping our pension promise. Since 1990 investment returns represent nearly 80% of our pension funding sources.
The new logo is a modern, progressive approach to a trusted symbol. It connects us to our history, while presenting Ontario Teachers' in a way that is fresh and distinctive. It conveys energy and innovation.
3 fun facts about our new brand:
- The red reflects our Canadian identity, a positive attribute in the global markets in which we invest
- 18 months of intense research went into its development
- The golden apple worked for 31 years, about the length of a typical teaching career